Marketing
Denise Buhrau conducts research on consumer behavior, particularly in the context of health behaviors. She focuses on topics such as planning and goal pursuit, health communication, and the role of temporal orientation in decision making. Dr. Buhrau was recently published in Appetite and Journal of Consumer Psychology. She recently presented at the Society for Judgement and Decision Making and the Association for Consumer Research.
Peter Caprariello conducts research on consumer relationship processes. Specifically,
he is interested in various processes affecting how consumers can best spend money
pursuing happiness for themselves and for those with whom they interact. These processes
include spending money on shared life experiences and possessions, buying gifts that
reflect care and thoughtfulness versus obligation or duty, and interpreting the intentions
of gift-givers when receiving gifts, especially during gift-giving holidays and for
couples who are distressed.
Paul Connell's research interests include developmental consumer psychology, relationships, and non-conscious influences on consumer behavior. His 2014 article, "How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood" was featured in the Journal of Consumer Research and received additional media coverage in the US and Internationally in Boston Globe; Business People (Italy), Gourmet Report, Markenartikel, Planung & Analyse, Shortnews, W&V (all Germany); The Daily Mail, The Herald Scotland, The Independent, The London Times (all U.K.); and The Province (Canada). He has also been published in Marketing Letters, Appetite, Psychology & Marketing, Journal of Consumer Psychology, and Journal of Public Policy & Marketing. He received Honorable Mention for the Robert Ferber Award in 2015 (Award for best dissertation-based paper published in Journal of Consumer Research).
Stacey Finkelstein conducts research on consumer welfare. In one line of work, she focuses on processes related to self-regulation – how individuals prioritize short-term goals (e.g., eating tasty food; wasting resources) and long-term goals (e.g., eating healthy; conserving resources). For instance, she has explored when healthy food labels make people hungry (Finkelstein & Fishbach, 2010), when negative feedback is motivating as a function of expertise (Finkelstein & Fishbach, 2012), and how relationship depth impacts the provision of negative feedback (Finkelstein, Fishbach, & Tu, 2017). She’s also explored how risk attitudes impact medical appointment scheduling behavior (Liu et al., 2017; Finkelstein et al., 2017), how changes to vaccination policy impacts parent's vaccination behaviors for their children (Finkelstein et al., in progress), and the impact of choice architecture on consumer’s savings, organ donation, eating, and shopping decisions (McKenzie, Liersch, & Finkelstein, 2006; Cravener et al., 2015; Newman, Finkelstein, & Cho, in progress; Finkelstein et al., in progress). She is currently on the Editorial Review Board of the Journal of Consumer Research and the Journal of Public Policy and Marketing.
Julie Huang's research focuses on how motivational and environmental factors interact to produce unintended consequences in consumer judgment and behavior. In her empirical research, she identifies which goals might be particularly associated with unintended effects in consumer contexts. Her theoretical work argues that an individual's expressed judgments and behaviors can be understood as indirectly controlled by multiple conscious and unconscious goals. Dr. Huang has published this research in behavioral science journals, including Behavioral and Brain Sciences, Psychological Science, and The Journal of Experimental Social Psychology.
